developer marketing and relations third edition

How to engage developers – straight from tech experts’ experiences

Developer Marketing & Relations: The Essential Guide just published its 3rd edition

Quick history: In 2018 SlashData decided to publish a book titled “Developer Marketing: The Essential Guide”, seeing the lack of education in developer marketing and relations roles and activities. In that book, industry leaders from the world’s largest companies shared their “things to do and things not to do” experiences. Each chapter had its own author, focusing on the topic they knew best.

Fast-forward to today. Thousands of books have already been sold. The industry evolves fast. Not all ground has been covered. Therefore, an updated edition was much needed. This is why the “Developer Marketing & Relations: The Essential Guide – 3rd Edition” has been launched.

The 3rd Edition features 9 new chapters and 1 revised chapter since the first 2018 edition. It is a much more complete read and covers most of the topics that dev marketing and DevRel professionals will come across in their professional life.

The book can be read cover to cover or readers can pick the topics they are interested in. Each chapter addresses a specific topic written by an author from a major company. Some of the topics are community (+ how to make it inclusive), building personas, building developer programs, developer events, connecting with developers and many more from 24 authors and 17 Industry-Leading companies.

The book’s aim is to educate and help professionals push their careers forward. All profits from book sales are donated to worthy organisations: Code.org, Girls Who Code, Black Girls Code and CoderDojo. So far we have donated more than £7,000.

To support the dev marketing and DevRel community at challenging times, the book price is reduced by 50% to make it accessible to everyone: $9.99 for the paperback and $4.99 for the digital edition.

The book is available through Amazon in Paperback and Kindle and through the book website in ePub.  

For more details, see the book website.

If you are a journalist and want to spread the word and/or write a review of the book, you can claim a free copy.

Companies the book authors work in:
Amazon Web Services, apidays, ARM, Atlassian, Facebook, Google, Microsoft, Nutanix, Oracle, Qualcomm, Salesforce, Samsung, SAP, TomTom, Unity, VISA, VMWare

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